Sade Smith-Edwards

Hello! Call me Sade! I am a UX/UI Designer with 8 years of experience with a focus in fintech and enterprise design. I specialize in UI design, design libraries, wireframing, and prototyping. I have extensive knowledge of Figma, Adobe XD, and similar programs.

Work

Experience

  • Senior Digital Designer at Patients & Purpose (July 2024 - Present)

    Created high-fidelity mockups and detailed specifications and documentation for developers to ensure a consistent design across the platform. Also in charge of production designs and upkeep of design specs to pass on to the development teams.

  • Freelance UX/UI Designer at Kingfish Partner (June 2023 - Present)

    Created wireframes and designs for two AI websites. Created a design library that could be reused and enhanced later for high-fidelity designs.

  • Lead Product Designer at AARP (March 2021 - March 2023)

    Staying Sharp App

    Evaluated the current state of the mobile designs produced by the previous third-party vendor. Led adjustments to the information architecture, designed new screens, generated a current state symbol, and designed a custom component library. Finalized all high-fidelity designs in preparation for the launch of the Staying Sharp application.


    Rewards

    Lead Designer for AARP's Loyalty and Rewards team. In charge of all UX design changes and enhancements to the Rewards platform, including updating and managing its component libraries to match AARP’s updated design system. Responsible for scheduling promotional designs across seasonal updates throughout the year.

  • Lead Product Designer at Scanlab (September 2019 - March 2021)

    Designed medical online courses and MRI technician training websites. Conducted rapid prototyping, created wireframes, and high-fidelity mock-up designs, and developed a custom design system including iconography, animations, and illustrations.

  • UX/UI Designer at Capco (March 2018 - December 2019)

    UBS

    Designer for the PMR (Portfolio Managment Reporting) tool. Conducted research, user interviews, and user testing. Created wireframes, high-fidelity mock-up designs, and prototypes.


    BankUnited

    Contributed design components for both web and mobile interfaces, performed competitive analysis of digital and retail bank platforms, created high-fidelity mock-up designs for the Registration Messaging Center, Bill Pay Payments, and Payee Management features.


    Wells Fargo

    Designer for the One Right Answer portal. The application itself was designed to facilitate the decision-making process for Wells Fargo team members on Loan Approvals. Proposed the implementation of features such as Autocomplete Search, Context Sensitive Search, Saved Search, and Search Results by Metric. Provided wireframes, high-fidelity mock-up designs, user flows, and sitemaps.

  • Lead UX/UI Designer at Dais Technology (Feb 2017 - April 2018)

    Conducted user research, created wireframes and high-fidelity mock-up designs, and performed rapid prototyping across many industries including insurance, fleet management, and advertising.

Skills

UX Research

 User and Customer Research 

Affinity Mapping 

Competitive Analysis

Personas Development 

User Journey Mapping

Survey Research

UX Design

Wireframes

Information Architecture

Clickable Prototype

UI & Visual Design

High Fidelity Mockups

Style Guide

Design Systems

Symbol Creation and Management

Component Library Creation and Management


Art & Design

Storyboarding

Digital Illustration

Logo Design

Graphic Design

Layout Design

Character Design

Sketches

Contact

Contact Us

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